Thank you for your interest in my blog. I wanted to share my expertise with the community, but felt it important to find inspiration to guide my posts. This Blog is intended to provide helpful marketing tools and tips and will be updated bi-monthly, so keep checking in and feel free to forward it to your business partners.
Familiar with Consumer Reports magazine? There are invariably some great tips in there for the average consumer about everything from exercise equipment to chocolate candy to the best value in fine wine, but my favorite section is the Goofs, Glitches and Gotchas! It’s basically a run of print ads with editing or misinformation in them. While driving between client meetings last week, I came across several triple G’s!
What would your high school English Teacher say?
While stopped at a traffic light, a commercial van had the name of their business and their tag line placed prominently on the vehicle. Great source of advertising,right? Unfortunately, the tag line had an exclamation mark AND a period at the end.
Big Business - Busted!
At a client’s office, Walmart had a local ad in the display area, promoting their HAMSTEAD, MD location. (For my non-local readers, the town is Hampstead.) Come on, we're talking Walmart here! It's not like they've never done this before.
Spell much?
I visited a well known business owner’s website to obtain their contact information, and lo and behold, right smack in the middle of the page was a typo—in all caps no less! What makes it worse is the webmaster that designed the site is a reputable, well known business with a long list of clients.
So what exactly am I trying to say here?
We are all human and make mistakes. Take the time to proof all copy very closely, whether it be designed or written by yourself, a staff associate or a professional service provider. Often, it takes two sets of eyes, sometimes more, to catch a blunder!
Tuesday, June 16, 2009
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