I recently contacted a company that provides various services, including printing services. I initially checked their website for a contact in this department, but no such animal was provided, so I gave them a call.
I was greeted not by a human being, but a recorded message, which provided a personnel directory that include the staff member name and direct extension.
Helpful for EXISTING customers, but what about PROSPECTIVE customers?
Oh, and did I mention there was no option to speak with a "live" staff member?
What did I do?
Hung up, said a few choice words about their system and called another company.
Talk about missed opportunities!
About Me
- Pelton Marketing Services, LLC
- My target markets are small businesses and non-profit organizations, both new and existing. I’m a strong believer in “getting back to the basics” when I meet with clients. There is a big misnomer out there that marketing is synonymous to advertising; this is not the case. I remind businesses of this and work closely with them to develop and implement strategies to grow their company without exhausting their budget. My work experience in both the corporate and entrepreneurial arenas, coupled with my (volunteer) experience with various non-profit organizations has not only helped me to develop strong alliances within various industries, but to develop an appreciation for both the for-profit and not-for-profit sectors.
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